Monday, 28 March 2011

How did you attract/address your audience?






Who would be the audience for your media product?

 As I am combining two types of genres, the audience wouldn't be like a typical audience for other magazines like NME and Kerrang, where the audience is very seperate and labelled.




An emo audience                                                         An indie audience





Above are the stereotypical people that you would expect to read particular magazines, like Kerrang (a hard rock music magazine) and NME (an indie magazine), I wouldn’t want to label my audience as much as I believe this can put a person off buying the magazine; for example people who like some of the bands featured in NME may feel intimidated when purchasing the magazine as many people believe you have to be of the indie stereotype, rolled up trousers and ray bans. I want to move away from this and make people feel comfortable buying the magazine despite what they look like. I want my magazine to be based around the music more than the type of audience, I believe that by doing this I can create a wider audience appeal as well as I am not restricting the magazine to a certain genre.
Combining mainstream and indie would be a whole new concept in the music magazine world as at the moment there are only set, labelled genres, not mixed ones. This leaves a massive audience unattended to and means I could really benefit from combining these; I would have to be careful which bands are mentioned on the front cover as well appealing visually to both genres. Mainstream indie, in clothes terms, would mean Topshop and H&M rather than these exclusive one off makes by top designers; I want people to feel they can relate to the bands and the real world, this would again widen my audience.
Ideally my audience would people who have an interest in music and love listening to new stuff and have an open mind, as well as being open to the idea of this music being on the radio and being well known to a lot of the world. I think magazines like NME and Indie really restrict themselves in this way as they bring across this message that the second a song goes on a mainstream radio station, like Radio One, then the music’s to mainstream now as it’s been released to the rest of the population. However I think that by advertising the music on the radio, it’s making the world realised that these bands are really good, and I want my audience to be open to that idea; be less protective of the bands.

Monday, 21 March 2011

What kind of media institution might distribute your media product and why?

IPC
  • IPC is the biggest magazine consumer and was founded in 1963 and is owned by Times Inc
  • Focuses on the distribution of magazines and currently distributes the music most dominating magazine, NME
  • They currently sell over 350million different magazines a year and is bought by almost 26million adults each year
  • They have a diverse range of different magazines ranging from music, TV, homes, boats, gardening and fashion
  • IPC is further split into six different categories which include...
IPC Newspapers (including The People and The Daily Herald from Odhams, as well as the Daily Mirror and Sunday Pictorial).
IPC Magazines, publishing the consumer magazines and comics.
IPC Trade and Technical, publishing the specialist magazines (later known as IPC Business Press Ltd).
IPC Books, handling all book publishing (headed by Paul Hamlyn, whose own company had been acquired by IPC).
IPC Printing, handling all non-newspaper printing operations (headed by Arnold Quick, whose own company had also been acquired by IPC).
IPC New Products, a launching pad for products which used new technology (headed by Alistair McIntosh).

  • NME has now become the longest running and most well respected music magazine in the industry and has a circulation of 33, 875
  • The magazine was first was published in 1952 and has been released weekly since then with a wide audience of both males and females

Fusion
  • Because IPC's impressive background and portfolio, I would ideally like them to distribute my magazine weekly 
  • Another perk of having IPC distribute my magazine would be their online audience, with over 14million online users, this would create more publicity for the magazine and would boost overall sales 
  • IPC has a very impressive portfolio and distributes over 60 magazines with a wide variety, I think it would benefit the company to have another music magazine who are from the same type of genre as the wide selling NME. This way they have a guaranteed audience set up

How does your media product represent particular social groups?

I wanted to create a different type of genre for my magazine, instead of a specific one like NME, the indie genre, and Kerrang, the rock genre, I wanted to try and include two types of genres. After researching, I found that their wasn't actually any type of magazine that focused on main stream music that you hear on the radio, however I also wanted to include more independent bands, therefore decided to create a merge of mainstream and indie to create Fusion. This idea would fill a big gap in the market as with a lot of people, you like more than one type of genre and by buying the magazine, you’re restricting yourself.

For the front cover I decided to use my friend Lydia, who would be posing as Ellie Goulding; mixing with people who also like the same sort of music as me gave guidance to help pick the bands that would best suit the magazine. Ellie Goulding is very popular at the moment and is often played on the radio, however before she reached this fame, she was very well known as an undiscovered, independent artist. This is why I picked her for my magazine, because she appeals to a lot of different types of people and this would widen my audience; however to use her, I would have to make sure she wouldn’t intimidate people away from the magazine with her clothes, hair etc. Therefore I had to be careful what types of other bands/stories were included, I had to include bands that a variety of people would have heard of, and I used this summer’s upcoming festivals to help me.

I dressed the model in simple clothes from Topshop, a mainstream shop; this was to my advantage as this could branch off into another story and be included in the double page spread on how down to Earth Ellie is. I wanted the image to look friendly and welcoming; from research I had done earlier, I found that many of the images are quite intimidating to the audience, I think if I had taken influence from that and posed her in a position like these, then my magazine wouldn’t work as well as many people would just brush it off as another indie magazine where you don’t know half the artists.
Throughout the magazine, when using pictures of “Ellie Goulding”, I kept to friendly, fun poses that reflected her as a real person, this also reflected when writing the whole article.  

The contents page was essential to get right, as that included the bands who would be featured in that week’s issue; the band index helped with this, however I had to be careful what bands I picked as I was aiming for two types of audience and this could be easily lost when including too many bands that people haven’t heard of. I mixed the bands with some of the mainstream festivals happening this summer too, for example I had an exclusive on Reading and Leeds and a chance to win tickets to the sold out Isle of Wight festival, this responded to my specific genre.

I think the use of images, especially on the double page spread, was aimed more at the indie audience who would appreciate little features like an image looking like a Polaroid picture. I linked the bands to the audience and added little features, like mainstream festivals and bands, to advertise the genre of my magazine as well as making the whole article on “Ellie Goulding” a lot friendlier compared to double page spreads done by NME, the Pete Doherty article is an example of this. I wanted to show that a magazine can mix two genres and to read a magazine you don’t have to be labelled this type of person or that, I think my front cover, double page spread and contents page portrayed this really well and I was happy with the outcome.

Monday, 14 March 2011

In what ways does your product use, develop or challenge forms and conventions





Above is the front cover of my music magazine along with an example of a magazine that helped guide me, NME.
My music magazine was based on the Independent music genre, however to make my magazine stand out I wanted to put a twist on it, to achieve this I made the genre of my magazine main stream indie; Ellie Goulding and artists like this are examples of main stream indie.

After researching NME, I decided to keep my magazine less busy and more minimal but not as minimal as other magazines I looked at, Indie is an example of this. In this I was challenging the normal media conventions, as I wanted something that had not yet been created in the magazine industry; I used a variety of fonts but separated them out so they were more evenly spaced, this made the cover look less busy and more minimal without it looking boring or over crowded.
From the research I did of NME, I found many factors of their products that I liked and decided to bring into my product; one of these factors was in the contents page, NME included a weekly alphabetically ordered list of the bands included in that current issue, I decided to bring this aspect across to my contents page as I thought it helped the reader to understand the magazine in more detail and helped them to focus in on what they were looking for.

I wanted the cover to look colourful, to grab the audiences attention, but I didn't want to over power the cover with too many colours that clashed; so I used the idea of a fixed colour pallet with colours that all worked well together. I think a lot of different magazines do this, and it helps to make each one stand out; this also helped my magazine to promote the main stories, for example the bright red font was used for the main Ellie Goulding story compared to the white font promoting Two Door Cinema Club, I think this was an effective idea as you can see NME magazine also uses this, with the main white font highlighing the Pete Doherty story.


The main picture is Ellie Goulding (Lydia was used to model) however because of the lack of equipment, I didn't have anything to use as a solid background, this made my magazine feel less proffesional as I had to use photoShop to cut the picture out and place it on a background on Adobe Illustrator. Ideally, if I did have the equipment then I wouldn't have to cut the image out on software but use the photo as it was. Howevef I did get to edit the photo on PhotoShop which meant I could make the image vibrant, and make the picture stand out.


After focusing on NME magazine, I decided to use a range of different fonts on the cover to make it more interesting and to highlight certain stories, however by using this technique, theirs a risk of over doing the cover and scaring the audience away because theirs just too much going on to focus on one thing. Therefore I kept to four different fonts that ranged depending on the type of story, for example I used a bigger, bolder font for the Ellie Goulding story when compared to a smaller, thinner font for the Reading and Leeds festival update. This is a technique influenced by NME and other less music orientated magazines, like Look.




My double page was influenced by NME in a few ways, however the point of creating a magazine was to create your own style and I tried to achieve this. The main way I achieved this was by using a specific colour of purple through out my magazine on the cover, contents page and double page spread; I used the purple to highlight specific points and titles, for example to make the band index, influenced by NME, clear I but a purple background behind every other band name with a white font. This seperated the whole block for my contents page and added a vibrance that other contents pages didnt achieve.


The magazine Kerrange incorperates a letter from the public into their contents page every week and I thought this was a really good idea to help show the audience that they have a say on what goes into the magazine; therefore I took influence from this and added my own twist on it by putting a picture of the writter next to the letter, the picture was slightly rotated to give it a vintage, worn look which I thought looked really good; I added a box around this to seperate each piece from the other.


Apart from the picutre of the audience who wrote in, I decided not to include anymore images in the contents page as I wanted to guide the audience as much as possible and keep a simple look which was fresh compared to the cover.






My double page spread was based on the Ellie Goulding story, I wanted to keep my spread simple and clearly laid out for the audience to follow; to achieve this I had to play around with where the title, image and text would go to make the text easy to follow through without getting confused like some other double page spreads. I think my double page is different to a lot of other magazines as it is a lot less busy, compared to magazines like NME and Kerrang; this made my magazine stand out and go against the "norm", challenge what everyone has to offer.


I kept to the purple colour palete with white font when the background of the font was purple, this made the questions really stand out and made it a lot easier to follow the whole story which I thought was a really good, unique idea.


To keep that vintage, worn look I framed the picture so it looked like it was taken in a polaroid camera; this was a good idea I thought as again not many other magazines had done that, and it made the picture (Ellie/Lydia) look more relaxed and like a real double page spread.



Monday, 7 March 2011

Edited Double Page Spread

This is an edited version of my Double page spread, I added a photo in and fixed the spelling errors. 

First draft double page spread

This is my first draft of my double page spread, featuring an interview with Ellie Goulding. This first draft doesn't have a picture yet and I have spelt "exclusive" wrong, but Im happy overall with the first attempt. 

Contents Page Final

This is my final, edited version of my contents page. I added a lot more detail compared to the original but worked with color  co-ordination and a set pallet to help create it to match the front cover.

Monday, 14 February 2011

Contents Page Update




















This is my edited contents page. with a picture and lots of text.

Monday, 7 February 2011

Contents Page Final




















This is my final contents page which I designed on Illustrator, Im really happy with the outcome and thought the simplistic look suited it because the front cover had so much detail and so many colours.

Monday, 31 January 2011

Progress on front cover















This is my final cover, I switched from using Photoshop to using Adobe Illustrator as it was easier and meant I could use as many fonts as I wanted. I used three different fonts and five different colors with the background, I didn't over crowd it and used a variety of artists that fitted the genre I picked. 
I'm pleased with the final piece and how it came out. 

Monday, 24 January 2011

This is a print screen of my final for my music magazine, I took a picture of my friend and edited it on photoshop, I created the rest of the peice through Photoshop too and have begun adding text.

Monday, 17 January 2011

Print Screens of Front Cover





















This is the beginning of my front cover, I've started the title and cover lines.

Monday, 10 January 2011

Magazine Name Idea's

These are ideas I have come up with for my music magazine, I made a section for magazine names already in use and whether they had meanings, for example NME stands for New Musical Express. I then created a few names and used key words that I would then build on.






















After I had decided on the name Fusion, I used the programme Adobe Illustrator to create a title for my final piece, I decided on a font type from this and moved that onto the my final piece.

Monday, 6 December 2010

Proposal

I will be basing my magazine on the indie genre; the indie genre has been around for a very long time and came about in the 1980's in America and England, it's known as individual music and recorded on independent music labels. Indie bands are known for their independence with their music, lyrics, clothing and organization, that contrasts mainstream bands. 


Mainstream radio stations like Radio One and Galaxy FM don't often play indie bands like The Drums, http://www.youtube.com/watch?v=CeZbbx5SPTs, and The Nationals, http://www.youtube.com/watch?v=cgRsYkKb1eI; they stick to set play lists as the indie genre is too specific to certain people. However NME, the leading indie magazine, as well as Indie magazine and Q magazine have a radio stations, websites, a magazine and a TV channel; making them some of the most popular companies to broadcast indie music in the UK. 


NME is run by IPC Media (Time inc) who sell around 350million copies of magazines a year, they also publish many other magazines including Look magazine, Marie Claire, Uncut Music Magazine and many more. NME is their main music magazine and most popular one, the only magazine they produce related to music in Uncut, however this is based more around movies than music. 
Indie magazine is run by Koala Bears Studios who also run a record label for independent music artists.
Q is run by Bauer Media Group, based in Germany who operate in 15 countries worldwide; Kerrang is also run by the same company showing how both magazines are aimed at the same genre of rock, however Q can have a more varying audience. Q magazine began in 1986 and has done so well that the magazine even has it's own awards ceremony called the Q Awards.


Weekly features such as 'News', 'New Music' and 'Reviews' are fixed features included every week for NME, Indie and Q magazine, as well as the main stories that vary each week too. 


At the moment NME costs £2.30 and is published every wednesday, usually the magazine has around 70 pages. Q magazine is £3.50 an issue and is published once a month. Indie magazine is published four times a year and costs £6.80 an issue. 


NME and Indie are aimed at people, varying in age but usually quite young, who like music and bands that aren't featured in day to day radio / television; this audience is similar to the bands including their fashion sense and that sense of independence. Q has a more varying audience, it can appeal to a lot of people as the bands featured aren't all independent, it features rock bands to as well as mainstream, Coldplay are an example of this. 



indie_cover.jpg2002-madonna-q.jpgnme-cover-pete-doherty.jpg

These are three examples of each magazine, each one appeals to a different type of indie audience; EG the Pete Doherty cover is appealing to people who are interested in the Libertines as well as his life story and how he's coping. Indie magazine features someone who is purely a model, this may appeal to more of a female audience as its focusing more on fashion as well as music. 

The Last magazine features Coldplay who are a mainstream band that appeal to a very wide ranging audience, their attitudes are more indie than anything else as their type of music is catchy and famous but nothing that sounds so unique. 

NME has a readership of around 369,000 a week; 69% of these are males while only 31% is females; NME, standing for New Musical Express, also has a circulation of about 40, 948. The name is expressing the point the genre, New Musical Express is an obvious name.
Q magazine has a readership of well over 700, 000 people monthly and is renowned for it's good quality of printing. 
Indie magazine is quite small therefore I couldn't find the readership anywhere. The title of the magazine is to support the meaning on indie, independent and the music they support.


Q magazine was originally called "Que' until the company decided to change it in fear that it would be mistaken for a snooker magazine, it's not clear what the magazine title stands for but now has a big fan base. 






Having chosen your genre of music magainze, how does it represent anyone accosciated with the genre?

Since I have chosen to base my music magazine on NME, this includes the bands that go with it; a lot of bands are put into genres straight away when they become famous, this corners them into only being played with certain people, at certain places and on certain radio station. Indie music isn't usually played on big radio station like Radio One unless it's with the DJ's that are late in the night.
Bands such as The Drums, One door Cinema Club, Local Natives etc are examples of this, they're often featured in NME but because of this are not played in local radio stations because such a small minority of people would like to hear them comapred to the nation who are more into mainstream music.
When your classed as "indie" you can be thought of in different ways, to indie kids your thought of as the best thing since sliced bread, but to people who shop in Topshop and H&M, your thought of as pretensious and "wannabe"; therefore trying to be pushed into this label can be risque as you do reduce your potental audience.
The Drums became famous when the song "I wanna go surfing" was released in 2010, NME got hold of the band and because of this, they were immedietly classed as "indie"; they didn't go against this though and fitted to that stereotype with the clothes they wore and their attitude.
Being pushed into the indie stereotype isn't such a bad thing though, the indie audience is very large and NME has a very big audience with their radio station and magazine; and indie following can be just as big as the mainstream.
To be class as indie a lot of people see you as stuck up and withdrawn but this can be the case with a lot of bands these days, the clothes they were, what they say, the hairstyles, friends, events etc are a big part of being in the NME magazine; although its not like a fashion music, it all counts.

Monday, 29 November 2010

Research into NME

nme-top_25_bands_making_america_cool.jpgNME_Beth_Ditto.jpg

I have decided to base my music magazine on the popular indie/rock magazine NME, The New Musical Express; I've bought NME for a few years now and I like how different the front cover is; they're colourful and quite opposite to the typical "indie' style magazines, their crowded and busy compared the normal indie features of being bare and minimum, this is why I like them. The colours are always bright and shots of the bands on the magazines are always different, usually making  a statement, like the Beth Ditto on the front cover of one NME cover, where she made a big statement by posing naked for the magazine. The background colours always match the bands cloth colours/ their skin colours; I think this causes them to blend in with the background forcing the fonts to contrast and jump out at the reader. 
I love the camera angles used to shot the bands, they always vary and suggest something of the person; for example the Beth Ditto cover has her covering some parts of her body, this suggests that even though she's willing to bare all on a wide spread selling magazine, she still has something to hide; this will be something I will aim to use in my magazine and I will test out different camera angles to try and achieve this. 
The font used for both the Title, "NME", and the subtitles use simple fonts with a light outline to make them stand out, I like this as the magazine has quite a lot going on anyway and using decorative fonts would cause the cover to be over crowded and too much when first looking at the cover. The bands names are always in the font they use for advertisement, I like this is it's the only different font on the page but never overwhelms the reader...
I prefer the magazine cover with vampire weekend as its busier and has more going on compared the Beth Ditto cover, I will use many traits of NME magazine, but will add my own design too it; this will include having an original picture with simple fonts etc.