Since I have chosen to base my music magazine on NME, this includes the bands that go with it; a lot of bands are put into genres straight away when they become famous, this corners them into only being played with certain people, at certain places and on certain radio station. Indie music isn't usually played on big radio station like Radio One unless it's with the DJ's that are late in the night.
Bands such as The Drums, One door Cinema Club, Local Natives etc are examples of this, they're often featured in NME but because of this are not played in local radio stations because such a small minority of people would like to hear them comapred to the nation who are more into mainstream music.
When your classed as "indie" you can be thought of in different ways, to indie kids your thought of as the best thing since sliced bread, but to people who shop in Topshop and H&M, your thought of as pretensious and "wannabe"; therefore trying to be pushed into this label can be risque as you do reduce your potental audience.
The Drums became famous when the song "I wanna go surfing" was released in 2010, NME got hold of the band and because of this, they were immedietly classed as "indie"; they didn't go against this though and fitted to that stereotype with the clothes they wore and their attitude.
Being pushed into the indie stereotype isn't such a bad thing though, the indie audience is very large and NME has a very big audience with their radio station and magazine; and indie following can be just as big as the mainstream.
To be class as indie a lot of people see you as stuck up and withdrawn but this can be the case with a lot of bands these days, the clothes they were, what they say, the hairstyles, friends, events etc are a big part of being in the NME magazine; although its not like a fashion music, it all counts.
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