IPC
- IPC is the biggest magazine consumer and was founded in 1963 and is owned by Times Inc
- Focuses on the distribution of magazines and currently distributes the music most dominating magazine, NME
- They currently sell over 350million different magazines a year and is bought by almost 26million adults each year
- They have a diverse range of different magazines ranging from music, TV, homes, boats, gardening and fashion
- IPC is further split into six different categories which include...
IPC Magazines, publishing the consumer magazines and comics.
IPC Trade and Technical, publishing the specialist magazines (later known as IPC Business Press Ltd).
IPC Books, handling all book publishing (headed by Paul Hamlyn, whose own company had been acquired by IPC).
IPC Printing, handling all non-newspaper printing operations (headed by Arnold Quick, whose own company had also been acquired by IPC).
IPC New Products, a launching pad for products which used new technology (headed by Alistair McIntosh).
- NME has now become the longest running and most well respected music magazine in the industry and has a circulation of 33, 875
- The magazine was first was published in 1952 and has been released weekly since then with a wide audience of both males and females
Fusion
- Because IPC's impressive background and portfolio, I would ideally like them to distribute my magazine weekly
- Another perk of having IPC distribute my magazine would be their online audience, with over 14million online users, this would create more publicity for the magazine and would boost overall sales
- IPC has a very impressive portfolio and distributes over 60 magazines with a wide variety, I think it would benefit the company to have another music magazine who are from the same type of genre as the wide selling NME. This way they have a guaranteed audience set up
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