Who would be the audience for your media product?

 As I am combining two types of genres, the audience wouldn't be like a typical audience for other magazines like NME and Kerrang, where the audience is very seperate and labelled.

An emo audience                                                         An indie audience

Above are the stereotypical people that you would expect to read particular magazines, like Kerrang (a hard rock music magazine) and NME (an indie magazine), I wouldn’t want to label my audience as much as I believe this can put a person off buying the magazine; for example people who like some of the bands featured in NME may feel intimidated when purchasing the magazine as many people believe you have to be of the indie stereotype, rolled up trousers and ray bans. I want to move away from this and make people feel comfortable buying the magazine despite what they look like. I want my magazine to be based around the music more than the type of audience, I believe that by doing this I can create a wider audience appeal as well as I am not restricting the magazine to a certain genre.

Combining mainstream and indie would be a whole new concept in the music magazine world as at the moment there are only set, labelled genres, not mixed ones. This leaves a massive audience unattended to and means I could really benefit from combining these; I would have to be careful which bands are mentioned on the front cover as well appealing visually to both genres. Mainstream indie, in clothes terms, would mean Topshop and H&M rather than these exclusive one off makes by top designers; I want people to feel they can relate to the bands and the real world, this would again widen my audience.

Ideally my audience would people who have an interest in music and love listening to new stuff and have an open mind, as well as being open to the idea of this music being on the radio and being well known to a lot of the world. I think magazines like NME and Indie really restrict themselves in this way as they bring across this message that the second a song goes on a mainstream radio station, like Radio One, then the music’s to mainstream now as it’s been released to the rest of the population. However I think that by advertising the music on the radio, it’s making the world realised that these bands are really good, and I want my audience to be open to that idea; be less protective of the bands.